Blog

Complete guide to Online Travel Agents / OTAs

OTAs — short for Online Travel Agents — are one of the most influential forces in the accommodation industry. For hotels, B&Bs, holiday parks, glamping sites, and short-stay accommodation providers globally, OTAs can be both a powerful source of bookings and a significant cost. This guide explains what OTAs are, how they work, their advantages and disadvantages, and how to use them strategically as part of your direct booking strategy.
Complete guide to Online Travel Agents / OTAs - Full Article
1 February 2026 - Cait Buttery

Complete guide to GDS (Global Distribution Systems) in travel

A GDS is a centralised network that allows travel agents and corporate bookers to search, compare, and reserve travel products — including flights, accommodation, car hire, and rail — in real time. Unlike OTAs, which sell directly to consumers, GDS platforms are primarily used by travel agents, corporate travel managers, travel management companies, and tour operators. This guide explains what GDS systems are, how they work, how they differ from OTAs, and whether a GDS connection makes sense for your accommodation business.
Complete guide to GDS (Global Distribution Systems) in travel - Full Article
1 February 2026 - Cait Buttery

Customer Spotlight: Stay Kerikeri Boutique Apartments

Accommodation owners across New Zealand and the UK are doing incredible things — and we love sharing their success stories. This week, Stay Kerikeri Boutique Apartments impressed us with their stunning new website and a kind testimonial about how freeonlinebooking supports their business. Here’s their story.
Customer Spotlight: Stay Kerikeri Boutique Apartments - Full Article
31 December 2025 - Jane Hill, freeonlinbooking UK team

Scotland Visitor Levies: Can your booking system handle it?

The Visitor Levy Act 2024 gives Scottish councils the power to charge overnight accommodation fees, with rates and rules varying by area. Learn what’s changing, how levies are applied, and how freeonlinebooking can help you manage complex levy requirements with ease.
Scotland Visitor Levies: Can your booking system handle it? - Full Article
10 October 2025 - Cait Buttery

WEBINAR: Maximising Direct Bookings

Join our free webinar and learn how to increase direct bookings, reduce OTA commissions, and boost profits. Multiple dates & times available – register now!
WEBINAR: Maximising Direct Bookings - Full Article
16 August 2025 - Jane Hill

Oops! we did it again..

WE'VE DONE A BRITNEY AND WON ANOTHER AWARD!

We have been named the winner of the Accommodation Booking Services Company of the Year award for 2023/24, by the Corporate LiveWire Global Awards Team. This shows our dedication to providing you with what we believe is the best service out there. This award is testament to the hours of hard work we've put in to making your experience the best.

We would like to thank our loyal customers for being an integral part of our journey.

Keep an eye out for fresh new updates and integrations coming in 2024.

Oops! we did it again.. - Full Article
6 February 2024 - Cait Buttery

And the winner is.. freeonlinebooking!

We are extremely proud to have been recognised by SME for the Most Innovative Accommodation Booking Services Company 2023 award, and thrilled to have won. This recognition is a testament to our commitment to excellence, innovation, and the unparalleled dedication of our team to delivering outstanding service to our valued customers like you.

And the winner is.. freeonlinebooking! - Full Article
24 November 2023 - Cait Buttery

Have you applied for your short term let license?

As you may be aware, all Scottish accommodation short-term let operators now need to be licensed.

The deadline for submitting an application for your Short Term Let license is 30-Sept-2023. As this deadline looms, we've been made aware that there are still a large number of properties which have still not applied for their license.

If you haven't already, please familiarise yourself with the license requirements, and apply for your license if you need one. Each local authority will have different requirements for the license, and different costs. Please make sure you follow the requirements set out by your local authority.

Have you applied for your short term let license? - Full Article
28 September 2023 - Cait Buttery

Is this the best online booking system?

Our team have been hard at work creating the best online booking service for integrating with your accommodation business's website. Our new style booking service features a fresh, modern new look and lots of new functionality to make booking as easy as possible for customers, whilst giving you full control of how your booking service looks and works.

Why not take a look and let us know if this truly is the best booking service on the market!

Is this the best online booking system? - Full Article
13 September 2023 - Cait Buttery

Increasing bookings post COVID-2019

Encouraging your guests to book directly has always been our mission in order to reduce the impact of OTA commission fees on your bottom line and maximise your profits

As hotels across the UK plan to reopen in early July, hotel owners are looking to staycationers for a much-needed financial boost this summer, and with UK bookings increasing week on week, now is the time to review your direct booking strategy.

In the wake of Covid19, many guests will want reassurance that the hotel they book is following the government guidelines for Coronavirus precautions as well as checking which services are still being offered. Guests would only be able gain this information by visiting your hotel website, and if you are offering best prices and exclusive special offers, your guests will be encouraged to complete their booking directly with you.

Increasing bookings post COVID-2019 - Full Article
17 June 2020 - Nick Hill

Free online booking