Increase Direct Bookings Post Covid19

Wed 17th June 2020

Encouraging your guests to book directly has always been our mission in order to reduce the impact of OTA commission fees on your bottom line and maximise your profits.

As hotels across the UK plan to reopen in early July, hotel owners are looking to staycationers for a much-needed financial boost this summer, and with UK bookings increasing week on week, now is the time to review your direct booking strategy.

In the wake of Covid19, many guests will want reassurance that the hotel they book is following the government guidelines for Coronavirus precautions as well as checking which services are still being offered. Guests would only be able gain this information by visiting your hotel website, and if you are offering best prices and exclusive special offers, your guests will be encouraged to complete their booking directly with you.

Why not offer a discount for booking direct or for longer stays? Entice your guests with a complimentary drink on arrival or afternoon tea? Make the offer attractive and appealing to grab their attention and ensure that they complete their booking with the knowledge that they are getting a fantastic deal.

With no guarantee of when international travel restrictions will be lifted, domestic demand is currently on the rise, which means that there is no better time to take advantage of direct bookings and reduce commission fees paid to OTA’s.

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