Turn reviews into revenue: Boost direct bookings with smart responses
Guests often start their search on Online Travel Agents (OTAs) but will likely check your reviews on TripAdvisor and other review sites — so use this to your advantage!
Promptly respond to all reviews, good or bad, and address any issues professionally. Then, drop a “book direct” discount code in your responses to encourage future direct bookings. Potential guests browsing your reviews will see the code and be more likely to book with you directly, helping you avoid hefty OTA commission fees. Just be sure not to share these codes on the OTA platforms themselves!
22 May 2025 - Jane Hill, freeonlinbooking UK team -
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