Hot Tips!

Hot tips

Build a book direct strategy!

Given the high commissions that Online Travel Agents (OTAs) charge, it is essential to build a book direct strategy to maximise your profits. Start with ensuring you have a great looking and well performing website that is optimised for search engine positioning. Next make sure that you are encouraging guests to book direct by rewarding them to do so, either with a slightly reduced rate or some other incentive. Finally, fine-tune your operations so that the book direct message is effectively communicated to your guests eg by giving guests a small discount if they book direct with you next time. If you need help with your book direct strategy then freeonlinebooking is more than happy to help!

21 Mar 2024 - Nick - Link to this hot tip

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